| |
 |
Industry news blogs and podcasts
Creating, publishing and distributing vertical news, pics and videos
|
|
 |
News Blogs »
Publish your news & ideas across the Internet in a timely manner with automated XML content syndication. |
|
Podcasts »
Audio & video files syndicated across the Internet, allowing users to listen and subscribe to your messsages. |
|
|
 |
Quickly post your messages and media to the world
|
|
|
| |
| |
Do’s of blogs & podcasts¹
Get permission: Ensure your company policy allows you to blog or podcast in the first place; otherwise you could find yourself looking for a new job.
Have fun: Make blogs and podcasts entertaining. Choose someone readers can relate to and who can write with a conversational and lighthearted tone.
Keep it current: Remember to regularly update your blog, including links to other bloggers and related parts of your website.
Don’ts of blogs & podcasts²
Censor: Avoid deleting or ignoring comments, even if you don't agree with them. Customers in particular should feel free to say what they think.
Have fun: Monitor blogs regularly to ensure they comply with law and company policies, including keeping trade secrets under wraps.
DON’T FORGET
To link to your news articles from relevant pages within your own website.
|
|
|
 |
| Source: The Chartered Institue of Marketing, "The Marketeer" 2008 |
|
