Make and publish a podcast
People are always looking for new ways to consume information, ‘listening’ is very unobtrusive and its use is growing on the Internet. Many people liken podcasting to radio ‘on demand’ however, in reality; podcasting gives far more options in terms of content and programming than radio does.
So how do I podcast?
The most common types of Podcast are mp3 audio files. Basic voice files can be created using a microphone plugged into you desk or laptop voice recorder. Better quality podcasts can be created using standard audio mixing equipment and editing software such as Adacity™.
After you have created your account simply upload your mp3 files to a folder on your website. Login to your account and paste your podcast web-address into the 'Insert Podcast URL' box followed by clicking the 'publish' button.
We then create a Podcast RSS feed and ‘ping’ (alert) the search engines and relevant directories of the new broadcast. Users can then find your Podcasts on keywords you assign to it on portals such as iTunes™, Google, Yahoo and MSN Live™. Users can also bookmark your Podcast on popular social networks such as Del.icio.us, Facebook®, Technorati and MySpace®
What do I say?
The key it too keep it compelling and interesting, it’s not just an advert. So remember its not 'winter maintenance' its 'my motorway breakdown nightmare', its not 'the new family car' its 'driving on holiday, childhood memories'. Have a go it’s easier than you think! » tips
Why should I podcast?
- Quickly disseminate press releases, publicity is the key to the success of many business ventures and spreading the word in as many ways as possible is all important, events, awards and products.
- People bore of existing search options and are always looking for something new.
- Put a voice to the company such as the staff, the company, customer support; dealing with a complaint.
- Unlike normal radio, with which you have to listen in at a specific, you can listen to a podcast whenever you want.
- Emails with a link to a podcasting feed about a new product or offers can be sent to new or existing customers, they are also more likely to be listened to, as they’re still different enough.
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